Finding the right buying keyword for my niche was a headache.
What I am going to share now is how to pick keywords and how to plan out the
structure of the site that you will do for search engine optimization. I’m
assuming most of you are doing SEO for your client’s website, where the site is
already made or is finished in Onpage SEO. Whether be an affiliate marketing site,
personal website of your client or any website for that matter, it will always
be the same principle for finding the right keyword.
The first thing to apply is the buying intent of the
keyword. The buying intent keywords are the keywords on top of Google or any
search engine that indicate the buying mood “I wanna buy something“ examples of
the buying keyword are the product names, model numbers, “How to” (how to get
rid of acne) or any “how to” that indicating a problem and the problem needs
solving. These keywords are good to target just think about a keyword for
information seeking mood mixed with buying mood.
Google keyword tool is a free tool from Google for keyword
research this tool is what I usually use. Using this tool is quiet simple and
easy, what I do first is check the location I am targeting if it is Philippines,
United States or any country you are targeting this is under the Advanced
Options and Filters. Then put your targeted keyword in Word or Phrase, start
with the root keyword (watches or SEO) I wouldn’t recommend going after the
keyword phrase or long tail keyword.
Click the [Exact] button under the Match types and click search. Then
you will see the keyword ideas from Google along with its Competition, Global
Monthly Searches and Local Monthly Searches.
Open an Excel spreadsheet and put CATEGORY under 1A and under that you can put the potential keywords
that you see for example my root keyword is ACNE and the results for this
keyword are acne treatment, acne vulgaris, back acne and etc. just copy the treatment, vulgaris, back
and etc. and put those under CATEGORY.
This is where you get the categories for your webpages or you can also build an
entire site around one category – ie. An “ACNE Remedies” site. Then choose one
category that you can build content, I will use Acne Vulgaris as an example but
this time check the Only show ideas closely related to my search terms
before you click the search icon, and the results will be keywords that contain
the phrase Acne vulgaris with higher search volume and low competition. This
time I am going to choose potential buying keywords according to the result of
the keyword.
The results are “acne vulgaris pictures” not a buying
keyword, “what is acne vulgaris” not a buying keyword also, “acne vulgaris
treatment” and "treatment of acne vulgaris" are buying keywords. "Acne Vulgaris treatment" is a potential buying
keyword with 720 search volume and "treatment of acne vulgaris" with 260 search
volume this is low but the point here is that both keywords are closely related
and I can target two keywords in one page. Search those keywords in google to
know how competitive it is, for keyword “acne vulgaris treatment” the results
in page 1 are authority websites like webmd.com and medscape.com and it is not
easy to outrank this authority sites. This is not a good sign to see this type
of sites ranking on page 1, because even you target this with SEO it is still
difficult to get this websites out of the way I’ve already learned from my
experience. So I probably wouldn’t really pursue that keyword unless your
website is already an authority site.
What I will do now is go back to Google keyword tool and
look for another potential buying keywords choose the keyword with above 500
search volume, just search for it and when you find a potential keyword, then
check it in Google for the competition and if there are no authority sites on
page 1 or there are sites that is authority site but only PR1 on page 1 copy
the URL of that site and go to ahrefs.com and explore the link of that site I
can actually do this to PR1 to PR4 sites,
you will see how many Quality backlinks that coming from that site this tool
will give you an idea what anchor text they are using, this is important
because sometimes the anchor text they used is not actually relevant to what
keyword you are targeting or there is no exact phrase on their webpage that is
in your keyword. If you see something like this, then this will be a green
light for you. This is just a quick overview how to analyze your buying
keywords, just find about ten to twenty keywords make articles out of it and
put it in your webpages.
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